The goal of engagement communications is to increase participation in your program by building awareness, supporting the decision to engage, and being present and accessible in times of need. We’ll show you how to make your program stronger through more participation—ultimately increasing employee health, happiness, and productivity.
Engagement is one of the most important steps in creating sustainable health behavior change. Earning trust is vital. When you're always present, it's easy for people to reach out and accept help when they need it most.
The answers to who, what, when, where, and how to communicate with your people will help define what strong engagement means to your organization.
(and why)
to engage
content
works
to conduct
outreach
to connect with
your audience
to know
what’s working
To achieve great results, create unique engagement experiences that make people feel you genuinely care. This tool shares five strategies that will help you initiate and nurture meaningful engagement.
Engagement experiences should make the individual feel like they’re your number one priority. Anne Denato, MOBE's Chief Marketing Officer leads a discussion focusing on how you can make that happen.